Sarah, I like the mood of the brand and what you have presented. The colors are subtle but bold, and create for me a feeling of nostalgia...this is what we are going for. I like the concept of the lasso, but our brand should be more about "harness" vs. roping something in that is out of control. I see where you are going with the hugging concepts, but this is too soft for our target market...18-24 year olds and those "old guys" who want to get the feelings back that they had 20 years ago.
Sarah, I like the mood of the brand and what you have presented. The colors are subtle but bold, and create for me a feeling of nostalgia...this is what we are going for. I like the concept of the lasso, but our brand should be more about "harness" vs. roping something in that is out of control. I see where you are going with the hugging concepts, but this is too soft for our target market...18-24 year olds and those "old guys" who want to get the feelings back that they had 20 years ago.
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