Jin Hee, I enjoyed the organic approach in your designs and mood. Jojo may appear to be a cool name, but the consumer may struggle to adapt with the word (first to understand it), then to adapt their mind around the concept of our product being associated with a devil or a monster. The feel we are going for is one of confidence, fun, increasing laughter and adrenaline in a positive way.
Jin Hee, I enjoyed the organic approach in your designs and mood. Jojo may appear to be a cool name, but the consumer may struggle to adapt with the word (first to understand it), then to adapt their mind around the concept of our product being associated with a devil or a monster. The feel we are going for is one of confidence, fun, increasing laughter and adrenaline in a positive way.
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