Monday, April 29, 2013

Aurax | Zach Yamagata








2 comments:

  1. Zachary, the moodboard you put together for this resonates with me. When I look at it I see relaxation (blues) with the bold reds to make me a little curious. The names are creative from a naming standpoint, but I don't get the impression I should buy or understand how it will impact my life. We definitely are about divine personification, but this should be explained in something that is simple and easy to understand without having to look up what the word means. I would like to have a deeper understanding of how you came up with your logo sketches and what they mean.

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