Nghia, thanks for your input and work on this. In the two end concepts, I don't feel a connection to our brand. The Mr. Crabby is creative, but does not connect our product to the consumer...they don't know how the crab plays into a longboard or other piece of equipment. The Carrier definitely describes what the product does, but it's almost too bluntly stated. We are looking for something that describes what it does without directly saying what it does. We are also trying to go more with images that show what it does vs. words telling them what it does. They should be able to look at the picture and know instantly how our product can help them.
Nghia, thanks for your input and work on this. In the two end concepts, I don't feel a connection to our brand. The Mr. Crabby is creative, but does not connect our product to the consumer...they don't know how the crab plays into a longboard or other piece of equipment. The Carrier definitely describes what the product does, but it's almost too bluntly stated. We are looking for something that describes what it does without directly saying what it does. We are also trying to go more with images that show what it does vs. words telling them what it does. They should be able to look at the picture and know instantly how our product can help them.
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