Monday, April 29, 2013

X-Product | Adam Eastburn



1 comment:

  1. Adam, what I like about your Board Monky name is that it is brandable and describes exactly what the product is for. I do like the concept of the backhand, in that it truly can act as a hand for the back. However, the imagery and concept of putting the board into submission does not go with the brand and feel we are trying to get across. Peace. Relaxation. Enjoyment. Fun. Nostalgia. These are words we are looking for. I do like the essence of the monky concept of being in the wild, navigating the concrete jungle..In the end, we don't envision actually using animals in our branding.

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